A Quick Start Guide to Online Social Networking for Businesses

From chapter 10 of the book How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. by Jamie Turner and Reshma Shah.

1. Define your goals. Why do you want to get involved in online social networking?
2. Get inside the mind of your target audience. Why would your prospective customers want to connect with you in an online social network?
3. Focus on LinkedIn, Facebook, and Twitter. Put serious effort into setting up profiles, connecting with prospective customers, and growing your network.
4. Drive people to your profiles. Provide prospective customers with a reason (a promotion or useful information) to visit and join your online social network.
5. Upload content regularly. Keep prospective customers engaged in your social network.
6. Explore other online social networks. Keep your existing online social networks running and look at others that you might want to join.

What advice would you give to a business that is wanting to get started in online social networking?

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